Greensboro Team

Aimee Wicker

Vice President of Sales & Marketing

803.467.1184 | Contact Aimee by Email

Aimee Wicker joined our team in 2018, bringing with her nearly 10 years of experience working with Columbia’s top caterers, wedding and corporate planners. Well known throughout Columbia, for exceeding her client’s expectations, Aimee is focusing on our Business Development in all of our markets. Aimee has a creative, outgoing, and unforgettable personality, that she uses to bring the best out in everyone involved in the events she manages. Her passion to make her client’s event exactly as or better than anticipated, is based on her love of making it right.

As a graduate from the University of South Carolina Aimee currently resides in, a town she absolutely adores, Columbia with her husband and son. While the dogs Gus (previously most important) and Dot as well as Esther the cat provide endless entertainment, her son has quickly exceeded them therefore moving the animals to a much lower status in the family.

Erin Elium

General Manager

336.279.7170 | Contact Erin by Email

Erin quickly grew roots in Greensboro after experiencing true southern hospitality and sweet tea. Growing up in Ellicott City, MD, the change of pace was a breath of fresh air. She attended Greensboro College and obtained a BS in Business Administration and Economics. Erin entered the event world in 2001 through the tradeshow and convention industry. She managed every detail in tackling large sporting events and various annual meetings throughout the southeast. An opportunity to dive into the party and special event rental side came in 2014 and, because life wasn’t wild enough, she ran with it. Erin loves being on the crazy train of the event industry and thrives on seeing events from conception to WOW!

When she is not in the trenches with her team executing successful events and making clients happy, she enjoys being in the kitchen with her family.

Mark Venable

Sales Manager

Contact Mark by Email

Mark is native North Carolinian originally from Goldsboro, NC. He earned his B.S. in Hospitality Management in 1992 from East Carolina University. Mark has spent his entire professional career in Hospitality. He developed a strong work ethic and passion for customer service while working in the Hotel Industry with Marriott and Hilton in both New York City and Miami, FL. However, Mark could not stay away from his Tar Heels and Pirates for long and returned to Greensboro to open his own Quiznos Sub restaurant. In 2011, Mark was bit by the Event Rental Industry bug and Triad Event Rentals was born. In 2017, Party Reflections purchased his company and Mark joined the PR Team.

When not at work, Mark enjoys spending time at the beach where he loves to scuba dive and go deep sea fishing. He loves his college sports and above all, he mostly enjoys spending time with his supportive wife and two boys.

Janine Medcalf

Senior Account Executive

336.279.7179 | Contact Janine by Email

Janine was born in Allentown, PA and moved to Ft. Lauderdale, FL after her father received a promotion with Carvel Ice Cream when she was 15 years old. After graduating with a Computer Science Degree she soon realized that her personality was better suited for working with people. She moved to Greensboro, NC in the mid 90’s, and decided that the Triad is where she would call home. She soon found success in the hospitality business. After several years in food service, she explored options that would allow her to work daytime hours. The rental business was an excellence fit and she has been successful in the rental industry for the last 15 years.

She met her husband in Greensboro, and they were married in February 2016. Together, they have 2 boys, 2 dogs and a cat named Irene. They live on a small lake in Greensboro and enjoy outdoor living. When she is not at work she enjoys the fishing, canoeing, swimming and gardening with her family.

Heide Andrews

Internet Sales Consultant & Trainer, Corporate
336.279.7175 | Contact Heide by Email

Heide was born in New Jersey and lived there until the age of 10 when she and her family moved to North Carolina.  Heide started her career in the special event industry in May 2016 after being a stay at home mom for 20 years.  Not knowing exactly what to expect entering back into the workforce, she quickly adapted and became very enthusiastic and excited about this new chapter in her life. She enjoys interacting with new and existing clients and helping them make their dream a reality.

In her spare time, Heide enjoys cooking, wine tasting, being outdoors, spending time with friends, and the three most important men in her life, her two sons Nicholas and Nathan and her grandson Zane. She considers being a mother and “Gigi” two of her most rewarding and greatest accomplishments in life.

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Ashley Herrera

Account Executive

336.389.4708 | Contact Ashley by Email

Born and bred in the heart of North Carolina, Ashley Herrera is a seasoned wedding professional with over six years of experience in venue coordination, sales, and wedding planning. A proud alumna of Western Carolina University, Ashley graduated in 2018 with a Bachelor’s Degree in Hospitality & Tourism Management (Go Cats!). Ashley married her college sweetheart in November of 2023. Together, they share their home with their two cherished rescue dogs, Maia and Lando, who bring endless joy to their lives.

After a thriving tenure with Party Reflections from 2019 to 2021, Ashley has returned home to Party Reflections. She brings with her a wealth of experience and a passion for creating unforgettable events.

Ashley possesses a vibrant, dynamic, and memorable personality, which she harnesses to uplift everyone engaged in the events she oversees. Her drive to exceed her clients’ expectations stems from her commitment to perfection and her genuine enjoyment of “making it happen”.

Outside of the office, Ashley spends her time traveling, going to concerts, reading, shopping and keeping up with her favorite professional sports ice hockey and Formula One racing.

Amanda Eaton

Event Consultant

336.279.7172 | Contact Amanda by Email

Amanda is from Winston-Salem, North Carolina and currently enjoys living in Greensboro. She grew up singing and studied Vocal Performance and Marketing at UNC Wilmington. Following her studies she moved to Richmond, VA and worked in the food and beverage industry later moving to San Juan, Puerto Rico where she worked at notable bars and restaurants as a mixologist and bar manager, picking up quite a bit of Spanish and salsa dancing moves along the way. Returning to North Carolina in 2021, she’s happy to be putting down roots in the place she loves most. Her sights are set on building a career with Party Reflections in an effort to continue spreading warmth and hospitality to the growing Triad area.

When she’s outside the office Amanda enjoys singing locally with several bands and the GSO Symphony, playing disc golf, and creating a warm home to enjoy with her friends, family, and two felines.